Hospitality and Tourism Strategic Planning Essay

Hospitality and Tourism Strategic Planning - Essay Example The rooms of this hotel had the facility of running water, though cold, and the air condition luxury in its public rooms. It was in the year 1947 when a hotel named Roosevelt Hilton was launched at New York City. This hotel pioneered in providing its guest rooms with televisions. By the year 1948, the Hilton Hotel was identified as the first hotel company to come up with the new system of multi–hotel reservation. This gave birth to the modern reservation system that is used today (Hilton Worldwide, 2012). As years passed, the company paced up its innovations and came up with new concepts and approaches every now and then. The introduction of sewing kit and a booklet containing important and useful names and numbers for the female travellers brought the company to limelight. Improvement in its technical side is characterized by the â€Å"brand–wide direct telephone service† launched by the company in the year 1957. The introduction of airport hotel based concept w as cheered by the business purpose travellers. Hilton came up with its first Airport hotel in the year 1963, the San Francisco Airport Hilton and was a pioneer in this approach. Ten years down the line from this period, i.e., by 1973 Hilton once again came up with an innovative idea of centralized reservation system making a breakthrough improvement in its customer care service (Hilton Worldwide, 2012). Again in the year 1987, Hilton was seen to introduce its first program for guest loyalty called the Hilton HHonors (Hilton Worldwide, 2012). It was later in the year 2008, when Hilton Vancouver Washington made history by being certified by both Leadership in Energy and Environmental Design (LEED) along with Green Seal (Hilton Worldwide, 2012). Its latest development was in the year 2010 with the launch of the spa facility at various locations such as the United States, China and Thailand (Hilton Worldwide, 2012). This paper intends to analyze the various strategies and the impacts of internal and external environment on Hilton Hotels & Resorts. An effort to develop a strategic plan emphasizing on the risk management factor of business strategy shall also be one of the highlighting sections of the paper. Environmental Analysis of Hilton Hotels & Resorts The purchasing of medium and small–sized hotels has been in Hilton’s practice right from 1970s. The attention towards acquiring a huge amount of real estate was the main focus of Hilton. The lodging assets of Hilton Group Plc amounted to GBP 3.3 billion in the year 2006, thus making Hilton the largest company in the field of lodging (United States Securities and Exchange Commission, 2005). There has been a recent change in trend of the company and it has shifted to expand its operations by the process of franchising instead of merely acquiring real estates. This company mainly operates in the United States but also has its presence in various other major city locations such as Sao Paulo, Toronto, Lo ndon, Sydney, Paris, Shanghai, Rome, Stockholm and Beijing (HotelsGrid, 2012). It was in the year 2007 when Hilton Hotel was acquired by the Blackstone Group for money worth of US$20.1 billion (Morrison, 2007). Prior to the event of

Gloria Steinem Essay Example for Free

Gloria Steinem Essay Gloria Steinem views America as a largely male-dominant culture. In her efforts to speak out and fight against this unbalanced form of society she strongly enforces her views of female anti-submissiveness. Because of the seemingly unfair amount of rights men have deprived American women of, Steinem calls for drastic changes in the way women view themselves and are viewed both in the society and within the home. Steinems biggest problem with our society is the harsh stereotypical views that are laced all throughout the culture. Children are raised with the ideas that men dominate certain areas of life, and women others, and crossing these dividing lines into areas reserved for the other gender is an act seen as both unnatural and taboo. In her essay Life Between the Lines Steinem touches upon the common marital problem of housework. (Steinem, 8) Because of the deeply rooted tradition of females and housework, many women struggle with feelings of helplessness and even embarrassment when trying to get their husbands to help out around the home. In Huston and History, Steinem writes that because of the secondary status women are traditionally seen as having, they are more likely to relate to minorities and those seen as less fortunate. Frederick Douglass recognized this when he stated that the cause of the slave has been peculiarly womens cause. Relating back to the fight to end slavery, which was most enthusiastically fought by the women. The essay Sisterhood presses on this topic as well when it declares that the deep and personal connections among women living under patriarchy often causes them to leap barriers of age, economics, worldly experience, race, [and] culture. (123) Even though society builds many walls between different people, the common goal of subordination remains a very strong uniting factor. Male and female roles in society have always been seen as vastly different. The common childrens poem: What are little girls made of? Sugar and spice, And everything nice, Thats what little girls are made of. What are little boys made of? Snips and snails, And puppy dog tails, Thats  what little boys are made of. (internet: http://showcase.netins.net/web/marys/LittleBoys.htm) is a perfect illustration of the generalizations our country has towards the two genders. Steinem suggests in her essay College Reunion that, through education, the boundaries between the two sexes might start to dissolve. Steinem states that Womens colleges have rarely taught us to fight for ourselves, or for other women. (137) Only in teaching women the skills necessary to break down the walls that tradition has built up, and equality and full humanity of women and men is achieved, can true feminism be accomplished. (5) Another major topic illustrated in this book is the authors concern about the sexual relationships between male and female. According the Steinem, our cultures stereotypical views of the sexes often envelopes all aspects of life, bringing male-dominance even into the bedroom. Three essays focusing primarily upon the sexual dominance of men are Erotica vs. Pornography, I was a Playboy Bunny , and If Men Could Menstruate. Erotica vs. Pornography centers on way the American society frequently sees sex. In America, children are raised with images of female sex symbols strewn all across the media which make women vulnerable for the pleasure of men. Steinem attributes the sexual male-supremacy to this trendy media tool. A common quote illustrating this point is sex will sale anything. Because of the steady moral decline in society, sex is also confused with violence and aggression in all forms of popular culture. (239) Pictures of females are seen in every form of media, from the television to the internet to the paper. This imagery drastically influences the way females think of themselves, and are viewed by others. I was a Playboy Bunny speaks of the time in which the author went undercover to become one of the famed Playboy Bunnies. Once within the Playboy realm the glamour and intrigue quickly started to fade. Steinem saw that the bunnies were used in affect as cheap labor to feed the vastly popular Playboy clubs. Working long hours with no or little pay (54), outrageous regulations on hair, heels, clothing, and even the bunny demeanor all added to the unspectacular life of a Bunny. If Men Could Menstruate is a comical look at how the world would be different if it was in fact the male sex who was on a periodic menstrual cycle. Clearly, menstruation would become an enviable, boast-worthy masculine event: Men would brag about how long and how much, and Sanitary supplies would be federally funded and free. (367) Although the essay is an interesting satire on what could be, no real arguments are held or reinforced. It is in affect an amusing look at how the culture might react if men were given the attributes of the weaker sex. Although many of Steinems arguments are well supported and easily seen as valid, they frequently focus on either to broad, or to narrow a topic. Essays like Men and Women Talking express the communication habits between males and females all over the world, from Europe (193), Australia (194), Japan (203), and the U.S. a very large base from which drawing any solid conclusions becomes drastically more difficult. The other extreme argumental stance occurs in being to narrow. Essays like Ruths Song concentrate on a single instance and circumstance. Because of the narrow focal point it is hard to relate a specific example to a larger, more common instance. In Ruths Song Steinem says that the biggest reason that my mother was cared for but not helped for twenty years was the simplest her functioning was not that necessary to the world. (143) Inferring that because her mother was a female, Steinem suggests that her only role in the economy was to produce and care for her offspring, and that because she no longer could do either one, she was not an important member in society. Although her point may be well made, it relates directly to only those females who have, or are directly effected by a mental breakdown. Because of the illness of one woman, it is hard to conclude that the fate of a single person would be the same for everyone else having a similar fortune. Steinems arguments all have the underlying theme of female limitation in a male-dominant society. To combat this she proposes that women learn to stand up for themselves and take action. Only through active change in every individual, can full and complete equilibrium among the sexes take place.

Football vs. Soccer Essay -- Comparison Contrast Essays

Football vs. Soccer Athletes who play football share the same goal as athletes who play soccer: score the most goals to win the game. In football, there are two areas on opposite sides of the field where one can score points by bringing the football over the goal line. Soccer shares this same concept by having two nets on opposite sides of the field where one can score a point by kicking the soccer ball into the net. Also, both sports share the concept of having an offense and defense, and both sports each have eleven players on a team on the field at a time. These are only few of many similarities between these two sports, but in actuality, they are significantly different. The rules, rituals, and concepts of both sports distinguish themselves from each other. First of all, the rules of football require one to equip himself with approximately twenty pounds of equipment, including a helmet, shoulder pads, and girdle pads. This is because football has the most contact involved out of all sports. In a football game, the norm is that the home team wears colorful jerseys and the visiting team wears white jerseys. Moreover, if a team’s offense is on the field, their defense is on the sideline. A team’s offense includes a center, who snaps the ball to the quarterback. The â€Å"QB† then has a choice to run with the ball, hand it off to a running back, or throw it to a wide receiver. The quarterback has an offensive line to protect him from the assailing defense. If a teammate happens to score a touchdown, he earns his team six points, which allows for the kicker to kick an extra point, and give his team a total of seven points. However, if the offense fails to travel at least ten yards within four attempts, or â€Å"downs,à ¢â‚¬  they have the opti... ...nd must support both the defense and the offense. In conclusion, football and soccer have their similarities, but these similarities are superficial. There are many fundamental differences, such as the use of one’s hands being illegal in soccer, except for the goalie when he/she is inside his/her respective eighteen-yard boundary. Another example is the alternation of a team’s offense and defense in football as opposed to the simultaneous effort of the offense and defense in soccer. These differences in rules, rituals, and concepts distinguish these two sports from each other. However, there are similarities, such as the fact that both sports allow eleven players on each team to play on the field at a time. Also, the area where one scores is in the same locations in both sports, the end zones of football and the goals of soccer are on opposite sides of the field.

Pluto or Neptune Essay

   Dr. Derik Johnson is highly acclaimed for his knowledge and research in physics. He has done a lot of research on the force of gravitation, and has a very conclusive notion in his mind that if sun’s gravitational pull is so great that it can compel a system of 9 planets to rotate around itself, then objects on earth, which is relatively very near to the sun as compared to Pluto or Neptune, should also fall towards sun, and not down towards the centre of the planet. He defies Newtonian theory on gravitational pull. Years of concentrated research on this notion, enable him to make a device, which can reverse the gravitational pull on any object. His joy does not know any limits, on this achievement. This is a device, which has a flat surface and which can be held in ones hand. Once the flat surface is made to face the Sun for 5 minutes, it gathers enough energy to change the gravitational field acting on any body. So, if he points this device to a person walking on road, it would appear to him as if, the person is getting carried upwards. To a common person, this device appears as if it is a round mirror of 5 inches diameter, and nothing else. Dr.Derik’s close friend John Mathew, is a shrewd businessman with acute sense of business opportunities. It was because of this sense of turning innovations into business, that he was a very wealthy man today. As a close friend, he discusses Dr. Derik discusses his invention with John, who perceives a gigantic business opportunity in this device. Now, tons and tons of load can be lifted upwards, with this small device !!!!! No extra energy no extra efforts !!! His shrewd business mind tells him that cranes and lifting devices could be a thing of past, if this invention could be turned into a working, marketable product. Both work together, incessantly, to bring out a commercially viable product, which can make any object move upward, just by pointing towards it. This product creates as storm in the market, and becomes an outright success. It becomes a minting machine for this duo. This run for minting money through this product, did not last long. Barely within a few months of its existence, reports of varied misuse of the product started flowing in and making headlines in the news channels and papers. While it proved very beneficial to the industry which had real time applications, it became a nuisance for others. Mrs. Alice, the head of an NGO, filed a law suit against this company, on behalf of a young girl, Edwina. It so happened that a boy studying with Edwina was madly in love with her, and wanted to marry her. Edwina was in no mood to agree to his proposal, and had been rejecting this boy consistently. So, this boy, uses this device, to shoot a small clip, with her walking above the surface of the earth. Since she was wearing a skirt at that time, the camera was able to shoot her private parts also. This was obviously very embarrassing to Edwina. Her MMS clips started circulating around the campus, then the town and then to the whole world through the internet. Edwina reported this case to Mrs. Alice, who was very upset at knowing her story. She approached the courts, and filed a law suit against the manufacturers, demanding a very heavy penalty in favor of Edwina, and immediate withdrawal of all the products from the market, and closing down the manufacturing unit. The court, decides to withdraw all the products from the market, pay heavy compensation to Edwina, but does not order closing down of the manufacturing unit. Instead, it issues an order that the product could be marketed to genuine customers only, who have to obtain a license to buy this product. The court also orders Dr. Derik to improvise the design in such a way that only a person with very high technical skills can use it. ( Dear customer : the resemblances are as follows : Dr. Derik – Dr. Frankenstein, the product – the monster, Edwina- William who was the victim, John- Henry, and Mrs. Alice- Elizabeth). Reference: 1) Victor Frankenstein, Wikipedia the free encyclopedia, retrieved on 5 january 2008 from : < http://en. wikipedia. org/wiki/Victor_Frankenstein >

Athenian View of Human Nature Essay

The course of history has shown that during times of confusion or disaster, people’s true human nature emerges. Unlike the view of Gandhi, in these moments humans behave violently and are concerned with self-interest, supporting the Athenian’s view of human motivation. In the History of the Peloponnesian War, Thucydides gives ample support of this view of human nature. Generally regarded as one of the first true historians, he wanted to view the world as it really was and firmly insisted on sticking to the facts. Thucydides subjected human nature to an extremely cold and reductive analysis, which could be regarded as pessimism, but he considered to be realism. Generally people want to maintain a positive self-concept of themselves which causes them to agree with the overly idealistic views of human nature, such as that presented by Gandhi. The Athenians held the belief that the three motives for human nature are security, honor, and self-interest, and these cause people to be inherently violent. When there is a breakdown of law and order, a state of unprecedented lawlessness occurs and during the confusion, people’s values revert to a barbaric state. Gandhi, on the other hand, believed that humans act violently as a result of a war or disaster, but that their true human nature compels them to be peaceful. In other words, humans only act violently when provoked and when it is necessary for survival. Yet, the Athenians show that people become wild and violent during times of confusion, because their true human nature is allowed to emerge. â€Å"Then, with the ordinary conventions of civilized life thrown into confusion, human nature, always ready to offend even where laws exist, showed itself proudly in its true colors, as something incapable of controlling passion, insubordinate to the idea of justice, the enemy to anything superior to itself? † (p. 245) During the Peloponnesian War, Athens was struck by the plague, which caused widespread chaos and confusion. The Athenians became indifferent to the rules of religion and law, and began openly performing acts of self-indulgence. â€Å"It was generally agreed that what was both honorable and valuable was the pleasure of the moment and everything that might conceivably contribute to that pleasure. No fear of god or law of man had a restraining influence. † (p. 155) The same kind of lawlessness occurred during the civil war in Corcyra where extreme violence took place during a period of uncertainty. Fighting and aggression were considered courageous and anyone who held violent opinions could always be trusted, while anyone who objected them became a suspect. The Athenians developed a democratic system of government that was necessary to keep order and peace among the people. The people felt that their participation in government was important in order to prevent themselves from being uncivilized and therefore barbaric. Gandhi argued that mankind shouldn’t punish each other due to the belief that no one has power over anyone else but themselves, yet it is clear that laws and punishments are elementary in containing violent human nature. Strong governments prevent people from destroying each other out of self-interest. There becomes an orderly balance provided by the strong ruling the weak. A major aspect in the Athenian view of human motivation is the notion that those in power are the stronger and naturally rule or dominate over the weak. During the debate at Sparta, the Athenians admit to exploiting their empire for their advantage and ground their actions firmly in a natural law tied to an eternal human nature. They hold the belief that it is human nature to rule what one can and they are merely acting in accordance with the existing law. â€Å"It has always been a rule that the weak should be subject to the strong; and besides, we consider that we are worthy of our power. † (p. 80) Violence and survival are the laws of nature and although humans have found a way to manipulate their surroundings those basic instincts exist in all humans on a fundamental level. It makes the most sense to live peacefully in society, which is why people generally obey laws, but that does not mean that humans are inherently good. In the end, people are naturally disposed to do wrong and no amount of laws of punishments will prevent it. â€Å"In a word it is impossible? for human nature, when once seriously set upon a certain course, to be prevented from following that course by the force of law or by any other means of intimidation. † (p. 221).

Australian Social Security system essays

Australian Social Security system essays The Australian social security system has been in place for many years. Its purpose is much like other social security systems throughout the world. The system provides financial payments to those who are aged out of the workforce as well as those who are disabled and cannot work. The original social security system began in 1909 and its purpose was to assist lower income retirees support themselves. As history progressed the government relaxed the qualification requirements and eventually moved toward a universal system. "Australians over the age of 69 received a full age pension regardless of income, and the rules for men 65 to 69 years old and women from 60 to 69 years old were so lax that almost all of them qualified for a full age pension as well(Australia's social security system social+security+system%22+%2BAustralia "Australia's social security system helps millions of people through difficult times (when they are unemployed, or sick, or in times of crisis). The system also supports people with a disability and their careers, as well as students, parents and families with children(Australia's social social+security+system%22+%2BAustralia The system is designed to be sure there is a safety net for those who are having a difficult time supporting themselves. The history of the Australian social security system dates back many decades. During this time entitlements and rules have been added and changed to accommodate the growing need for benefits and eligibility. "2.8 million working-age Australians are on income support, over 20 per cent of all adults of working age. This has more than doubled in the last 20 years, even though there are now nearly 3 million more Many people rely on social security payments for a very long time. Lone parents who claim social security spen...

Macbeth Macbeth and Murder Duncan Essay

Macbeth Macbeth and Murder Duncan Essay Macbeth: Macbeth and Murder Duncan Essay There are many factors and people that are responsible for the bloodshed in the play Macbeth. Lady Macbeth and Macbeth are held most accountable for this though. Throughout the play, Macbeth is manipulated by Lady Macbeth to perform villainous acts that he is not comfortable with. For example when Macbeth says he does not want to kill King Duncan, Lady Macbeth says, â€Å"And live a coward in thine own esteem, letting ‘I dare not’ wait upon ‘I would,’ like the poor cat i’ the adage† (1.7. 46-48). Lady Macbeth compares Macbeth to a cat that would eat fish but would not wet her feet. She implies that Macbeth is a coward who does not fight for what he wants and just expects his desires to come true without him taking risks. Soon after, Lady Macbeth questions Macbeth’s masculinity and tries to manipulate him using this: â€Å"What beast was’t then, that made you break this enterprise to me? When you durst do it, then you were a man; and to be more than what you were would be so much more the man† (1.7.52-56). Lady Macbeth compliments Macbeth’s earlier proposal of murdering King Duncan, saying that he was a brave man and that he would be even more brave and masculine if her were to execute his plan. This makes Macbeth feel as though he would not be masculine if he did not do this act. Lady Macbeth knows that questioning Macbeth’s masculinity is the greatest insult to him and best way to manipulate him into doing what she wants. Lastly, I believe that Macbeth is also held responsible for the bloodshed in the play. Not only does he murder Duncan on Lady

What is Urban Fantasy Definition and Examples

What is Urban Fantasy Definition and Examples What is Urban Fantasy? Definition and Examples Urban fantasy is perhaps one of the most exciting subgenre fantasies right now. From werewolves in Manhattan to gnomes in suburban gardens, it is a major part of the movement that is re-defining â€Å"fantasy† in the 21st-century.But what is urban fantasy exactly - and where can you go to read more of it? This guide is here to help, along with a few tips on how to write urban fantasy in this magical subgenre.What is urban fantasy?Urban fantasy describes a subgenre of fantasy in which the real world collides with the decidedly supernatural or magical world. Sounds simple, right? Think again! Fantasy and its subgenres are notoriously elastic, making the definition of â€Å"urban fantasy† decidedly open-ended. In the past, the term’s been used to describe a fantasy story that is set in:a city in an alternate world,a city in the modern world, orthe modern world.These days, this is the understanding that is most widespread: to be an urban fantasy, the story simply ne eds to be a fantasy with supernatural elements that is set in our world and modern time. Under this definition, the â€Å"urban† in â€Å"urban fantasy† is a bit of a red herring. So long as there are supernatural elements, the story can take place in either a modern New York City or Milwaukee, and it will still count.Urban fantasy stories also generally have strong tropes, such as gritty action, a noir feel, and a procedural plot (and we’ll get into this later in this post). This is why you’ll commonly hear the Sookie Stackhouse series, which is actually set in a rural small-town, labeled as an â€Å"urban fantasy† - whereas Harry Potter, for instance, rarely is.How does it differ from paranormal romance?Paranormal fantasy and urban fantasy are two birds of the same feather, which explains why they’re confused so often! Both are speculative fiction with supernatural elements in a real-world setting. Both also feature a romantic plot or sub plot in some shape or form.However, romance is the main plot and primary conflict in paranormal romance, while it is generally a subplot in urban fantasy. More than that, urban fantasies are known to have gritty violence and a tone that can get so dark it might even touch the horror genre. Keeping that mind, let’s see what urban fantasy looks like in action.Examples of urban fantasyThe best way to learn what is urban fantasy is to look at some examples! Here are two urban fantasy books that helped define the genre.American Gods by Neil GaimanIn the bygone days, people in the United States believed in gods and mythological beings. Indeed, immigrants brought leprechauns, elves, and all sorts of magical spirits with them when they came to the U.S. However, the influence of these deities has begun waning as belief in them dies and people turn their attention to the new gods: media and technology.This is the stage of Gaiman's acclaimed novel, which begins with an ex-convict, Shado w, being accosted by a Mr. Wednesday, who is not all that he seems. Shadow soon discovers he is standing in the middle of a war between America's ideological past and future - with nothing less than the country's fate hanging in the balance.Why is it a good sample of urban fantasy? American Gods is a 21st century classic of the genre: a grand fusion of fantasy and the modern world that doesn’t forget to explore the ramifications of such a mindmeld. Defying genre expectations, also  American Gods is not situated in a city. Instead, Shadow’s road trip is set mostly in America’s liminal spaces - its rest stops, motels, and small towns.The Dresden Files by Jim ButcherIn an embattled Chicago where vampires, demons, werewolves, and fairies co-exist with humans, Harry Dresden is the world’s only â€Å"consulting wizard.† Hired by humans and supernatural beings alike to solve everything from murders to rogue bakus, he has to get by on his private inves tigator’s salary, even as his work thrusts him into the darkest - and most magical - corners of gritty Chicago.Why is it a good sample of urban fantasy? Another classic in the genre - and a popular example of the way that traditional P.I. plots and fantasy collide in urban fantasy.And if you’d like the whole buffet of urban fantasy: head over to this Reedsy Discovery post of  20 best urban fantasy books  or this post that contains  33 best vampire books. You can also check out this list of the 100 best fantasy series ever, which includes a number of urban fantasy seriesPRO-TIP: To get early and exclusive access to new indie urban fantasy books, consider signing up for Reedsy Discovery! It's free and you'll be the first to discover tomorrow's bestsellers in the genre.How to write urban fantasyConfident that you know what urban fantasy is now and want to give writing it a go? Great. Here are some tips to help you along.1. Know the tropes How to Create a Character Profile: the Ultimate Guide (with Template) Read post Urban fantasies are also character-driven at heart. First person point of views abound, letting readers inside the head of the protagonist. It would be well worth your time to sit down and figure out the key details of your character, including their motivation and backstory. If you need help, you can grab this free fillable character profile.The best part of writing urban fantasy is that there’s so much room to explore. Now that you have a framework for the genre, it’s up to you to pick up that pen - and let your imagination carry you the rest of the way.Do you write or read urban fantasy? Leave your thoughts (and book recommendations) in the comments below!

Globalization Essay Example | Topics and Well Written Essays - 1750 words - 2

Globalization - Essay Example Understanding this reality is part and parcel of seeking to understand the means by which the transnational and national are juxtapose with one another in the film. A perfect example of this is with regards to the scene construction, costume design, and representation of tradition that is denoted with regards to the police academy. What is represented is a police academy, norms and traditions that are indicative of the British colonial and postcolonial governments that ruled over the region of Hong Kong for well over a century. Within these scenes, British uniforms, traditions, salutes, and other social constructs are clearly evidenced. This is of course represented to be a traditional understanding of Hong Kong culture and nationalism. Although the pure and true definition of this harkens back to a prior colonial influence, the viewer is nonetheless engaged with an appreciation for the fact that these traditions and norms have a common relationship to the cultures, norms, and tradit ions of Hong Kong and the modern interpretation of how it views itself. Alongside this traditional and somewhat stiff interpretation of morality, culture, and tradition, there exists an underworld of fast-paced, luxurious, sexy, well-dressed villains that seek to exploit individuals from Hong Kong and around the world by various acts of illegality. Although it is not a new construct to cast and symbolize the criminal elements as having large amounts of wealth, influence, and power, the particular film in question draws a very strong level of parallel between the fact that a very local, domestic, and national police force finds itself in a position of engaging with a national crime syndicate that operates on a global level and can easily leverage influence far beyond that which the...The analyst does not need to look very hard in order to discern how this is first represented. A careful fabric of images, tacit understanding, music, and scene construction all put forward an understand ing and notion that a conflict exists between the domestic and the â€Å"other†. Although this could easily been represented in many different jurisdictions or locations around the globe, the setting of Hong Kong is unique due to the fact that it has only recently experienced a change in governmental/protectorate status. Understanding this reality is part and parcel of seeking to understand the means by which the transnational and national are juxtapose with one another in the film. Although the pure and true definition of this harkens back to a prior colonial influence, the viewer is nonetheless engaged with an appreciation for the fact that these traditions and norms have a common relationship to the cultures, norms, and traditions of Hong Kong and the modern interpretation of how it views itself. the reader can come to an appreciation for how national and transnational issues are related to the viewer within the film in question. Although many of the mechanisms which are utilized by the filmmakers have been utilized in many other films previously, they are nonetheless effective in engaging the viewer with an understanding of the fact that a litany of different factors impact upon the plot in question. So, we can safely assume that a film instead is able to engage the viewer with an appreciation by which both entities question leverage an understanding and application of a national and transnational approach.

Competitors analysis Research Paper Example | Topics and Well Written Essays - 500 words

Competitors analysis - Research Paper Example Lanvin: It is a product and serviced offering company that specializes in beauty products, perfumes, body lotions, hair dressing, body makeup, and skincare products. Also, it offers services such as body art, plastic surgery, and hair envy. Other products offered by the company include cosmetics, toiletries, weight and health products, and vitamins. GiambattistaValli: It deals in fashion and beauty products such as men and women clothing, handbags, shoes, plus size, accessories, and jewelry. On the other hand, the company sells fragrance, skincare, and makeup products (Kapferer & Bastien, 2009). Given these companies deal along the same line of products, they tend to compete for market dominance. The five companies command sizable market shares in France and globally. In particular, their commands can be tabulated as below: Notably the five companies tend to apply common and similar competitive strategies. Some of these strategies include product differentiation, as well as practicing the first, second, and third degrees of price differentiation. This would be fundamental in ensuring diverse and ever changing customer demands get satisfied accordingly. Given the variations of income among consumers, these players saw it wise to charge different prices for their commodities and services depending on consumers’ wealth endowments (Kapferer & Bastien, 2009). The five companies share a number of elements in common. This can be evidenced by the type of marketing media they apply. In order to reach out to a larger population of their potential clients, they heavily rely on online marketing platforms. In particular, these companies use social media and other online models to promote, advertise, and popularize their products and services. They use their websites and online advertising options such as Google search engines in reaching out to their customers. Also, they apply different forms of print media such as magazines and newsletters,

Fast Food and Children Essay Example | Topics and Well Written Essays - 1000 words

Fast Food and Children - Essay Example Studies related to the culture of color pin different societies argue about blue and pink as cool and romantic colors. However, the correlation of the colors worn by the mother in the film and the general mood indicate a controversial nature to the desired meaning. The result of the controversy is the unhappy mood evident in the mother’s face that builds suspense to audience to realize the uneasy nature the mother has towards her child. The generalized approach of the controversial use of romantic colors with the signs of depression is a lesson to the target viewers to understand the repercussions of feeding on junk food despite the delicious and appealing tastes. The child’s blue tee shirt is an indication of the love that the family seeks to share, but the daily injections bar the characters from revealing such affection in their behavior. Since the mother enters the room, the blue clothed child does not look into her eyes as he continues with his activities with know ledge of his mother’s presence and the expected injection. The wooden facilities in the house are mahogany brown. Arguably, the wooden floor matches with the furniture, but fails to match with the walls, which are white and black in color (Fast Food and Children). From an artistic point, it is arguable that the use of the wooden floor is a deliberate act for the environment to remain dull. It is notable that the reduced lighting in the room and the mahogany colored floor erode the desired humor and love that should be present in every family.

Strategic Management Case Analysis Research Paper

Strategic Management Case Analysis - Research Paper Example The broad spectrum of activities that demand changing strategic and operational policies continue to reinforce GM’s commitment to the environment. In 2011, GM recycled or reused 2.6 million metric tons of raw or finished waste rather than delivering them to landfills (General Motors, 2012). The business even received the much-heralded Energy Star Award for generating 35 percent less greenhouse gas emissions and 35 percent less electricity and other energy usage compared to buildings of the same construction and capacity (General Motors, 2012). The business’ commitment to recycling has led to 100 facilities that are considered landfill-free in which materials are recycled back into energy post-production (General Motors, 2012). These activities strongly indicate that GM is way ahead of the competitive curve in terms of environmental sustainability. GM’s radical changes to many of its automotive models to provide better fuel efficiency and operational changes to fa cilities management will absolutely offset environmental concerns. The company is offering 20 different flex fuel automobile models, including the Buick Regal, Cadillac Escalade, Chevy Tahoe, and the GMC Yukon (among 16 other well-known brands), with reduced carbon dioxide emissions (Basel, 2012). More than seven million flex fuel vehicles that can use ethanol have been sold around the world, a fuel that burns 21 percent less carbon dioxide than non-flex-fuel vehicles offered by competitors (Basel, 2012). This is a very high volume of vehicles world-wide that have more efficient fuel-burning capabilities to contribute to better greenhouse gas emissions in the atmosphere. Furthermore, General Motors reports that the Chevy Volt (alone) has managed to save an entire supertanker worth of fuel nationwide, due to the 40 million different electric miles travelled without reliance on gasoline (GM, 2012). The business is currently developing more electric hybrid vehicles and, with these stat istics at the same pace of consumer usage, would save one supertanker per model release. Each maritime Supermax fuel tanker can hold upwards of 200,000 metric tons of fuel, which is a significant improvement in sustainability for each model offered. The real strategic reason for this heavy concentration and investment into sustainability and environmentalism is profit-motivated. By installing energy efficient lighting in some of the company’s production facilities, it represented a cost savings of eight hundred thousand dollars per plant (GM, 2012). If the business were to transform five other plants, with similar capacity, it would represent four million dollars in operational savings each year. This could easily be applied to other capital investment projects to expand the business or improve operations in key areas with high consumer demand. Further, the Federal government offers tax incentives to companies that meet sustainability expectations and devote investment into e nvironmental policy, thus it improves the annual income losses associated with tax structures. High investment and publicity of environmental policy and sustainable business practices also help from a marketing angle, by grabbing the attention of younger and more environmentally-focused buyers that are concerned about the health of the planet. It allows GM to attract and retain loyal buyers in key market segments that make product

The impact of information technology on supply chain capabilities and Literature review

The impact of information technology on supply chain capabilities and firm performance for construction companies - Literature review Example Risks in construction projects are some of the major challenges to supply chains in the industry for delivery of value that can meet customers’ expectations. Supply chains have different risks and while little literature exists on their effects and possible solutions in the construction industry, Gosling, Naim, and Towil (2013) suggest the role of information technology in understanding the scope of the uncertainty in construction supply chains and possible solutions. According to the authors, an empirical approach that involves data collection and analysis can help in identification of the risks and roles of information technology in statistical methods is instrumental (Gosling, Naim, and Towil 2013). Consequently, implementation of information technology in construction supply chains could help in predicting and managing challenges for effectiveness and efficiency in service delivery. In addition, information technology, through use of Automated Materials Locating and Tracin g Technology, helps construction companies to overcome uncertainty challenges that arise from visibility problems (Young et al. 2013, p. 7, 8). Meng, Sun and Jones’ proposed model for managing supply chain relationships in the construction industry further supports the role of information technology in constructions’ supply chains (2011). The authors’ Maturity Model empowers construction companies to effective management that is associated with better performance, greater opportunities, and minimal conflicts. Implementing the model for these benefits however requires complex data analysis that identifies the need for information technology. The construction industry also identifies need for collaboration among stakeholders, especially between contractors and sub-contractors, for successful projects and application of such technologies as the Construction Collaborative

Analysis of Domestic Violence Articles Using ANOVA Essay

Analysis of Domestic Violence Articles Using ANOVA - Essay Example The level of measurement of a variable determines what kinds of tools are appropriate in describing the variables. There are five levels of measurements of variables and these include nominal, ordinal, interval, dichotomous and ratio. The last two are often treated as either nominal or interval respectively (Healey, 2011). In this study, the variables were measured using the nominal and the ordinal categories. A number of methods of statistical data analysis are used and these include factor analysis, correlations analyses, ANOVA and multiple regression analyses. A total of four independent variables and fourteen independent variables were measured. (Kyu & Kanai, 2005) The research question for the study was â€Å"Is domestic violence more likely to happen to women who have been fooled into marriage without truly knowing the partner? The research established that 69% and 27% percent of women were reported experiencing psychological aggression and physical assault respectively. The results also showed that women who have been fooled into marriage without their knowledge experience minor physical assault, severe physical assault and minor psychological aggression. The findings, the researchers say can be used in creating programs that can be used to address the problem effectively in the city (Kyu & Kanai, 2005). The second journal article aimed to study how children are involved in adult domestic violence. The study thus aimed to examine a large number of factors in the family and the surrounding that may be able to explain the differences that are witnessed in children in terms of their responses to adult domestic violence. This study used demographic variables as the independent variables were recorded as ordinal. A total number of ten independent variables and four dependent variables were analyzed in the study (Edleson, Mbilinyi, Beeman, & Hagemeister, 2003).

The impact of information technology on supply chain capabilities and Literature review

The impact of information technology on supply chain capabilities and firm performance for construction companies - Literature review Example Risks in construction projects are some of the major challenges to supply chains in the industry for delivery of value that can meet customers’ expectations. Supply chains have different risks and while little literature exists on their effects and possible solutions in the construction industry, Gosling, Naim, and Towil (2013) suggest the role of information technology in understanding the scope of the uncertainty in construction supply chains and possible solutions. According to the authors, an empirical approach that involves data collection and analysis can help in identification of the risks and roles of information technology in statistical methods is instrumental (Gosling, Naim, and Towil 2013). Consequently, implementation of information technology in construction supply chains could help in predicting and managing challenges for effectiveness and efficiency in service delivery. In addition, information technology, through use of Automated Materials Locating and Tracin g Technology, helps construction companies to overcome uncertainty challenges that arise from visibility problems (Young et al. 2013, p. 7, 8). Meng, Sun and Jones’ proposed model for managing supply chain relationships in the construction industry further supports the role of information technology in constructions’ supply chains (2011). The authors’ Maturity Model empowers construction companies to effective management that is associated with better performance, greater opportunities, and minimal conflicts. Implementing the model for these benefits however requires complex data analysis that identifies the need for information technology. The construction industry also identifies need for collaboration among stakeholders, especially between contractors and sub-contractors, for successful projects and application of such technologies as the Construction Collaborative

Flight 1862 Report Case Study Example | Topics and Well Written Essays - 2000 words

Flight 1862 Report - Case Study Example The Captain Yitzhak Fuchs, First Officer Arnon Ohad, and Flight Engineer Gedalya Sofer were on board. Anat Solomon, who happened to be the only passenger on board, was an employee of E1 A1 traveling to Tel Aviv to be married to a colleague. (El Al Flight 1862 retrieved from http://en.wikipedia.org/wiki/El_Al_Flight_1862) Flight 1862 was originally scheduled to depart at 5:30 PM, but the departure was delayed till 6:20 PM. At 6:22 PM, Flight 1862 took its departed from runway 01L on a northerly heading. Immediately it went away from the runway, it turned to the right so as to follow the Pampus departure route, with the help of the Pampus VOR/DME navigation station. Soon after the turn, at 6:27 pm, just above the Gooimeer, a lake somewhere near Amsterdam, a very sharp bang was heard above while Flight 1862 was climbing through 6500 feet. Engine 3 was separated from the right wing of the aircraft, and thereby damaging the wing flaps, and struck engine 4 in the process, and this separated it from the wing. The two engines fell off from the plane, attracting the attention of some pleasure boaters who had been taken aback by the loud noise. The Netherlands Coast Guard was immediately notified by the boaters of two strange objects they had seen falling from the sky. A mayday call was made by Captain Fuchs to the control tower and made indications that he wanted to return to Schiphol. At exactly 6:28:45 PM, the captain reported that they had lost the number 3 and number 4 engine, number 3 and number 4 engine. Personnel information The flight crew included the captain, the first officer, and the flight engineer. A review of the qualifications and background of the flight crew revealed that the captain was 59 years old, held an Israeli airline transport license. The flight captain had 25,000 hours total flying time, and 9,500 hours flying the B-747. The first officer, age 32, held an Israeli ATPL with type ratings in the Boeing 747 and Boeing 707. He had 4,288 hours flying time, with 612 hours in the Boeing 747. The flight engineer, aged 61, held an Israeli flight engineer license, with ratings for the Boeing 747 and Boeing 707. He had 26,000 hours total flying time, and 15,000 hours in the B-747. (Flight safety foundation accident prevention 1996) The Route of the fatal flight The enormity of the situation was not yet grasps by ATC. In aviation world, the word "lost" as used by Captain Fuchs generally refers to a loss of engine capacity. As a result of this, ATC therefore believed that the two engines had merely stopped functioning, and did not realize that they had actually fallen off. Probable the crew too did not realize that the engines had fallen off the aircraft. The visibility of the outboard engine on the wing of a 747 from the cockpit is quite difficulty, while the inboard engine on the wing is not visible at all. It is most likely that the crew did not know that both engines had broken away from the right wing. The Emergency landing attempt The runway available for traffic at Schiphol was runway 06 (the Kaagbaan) on the evening of October 4, 1992, that notwithstanding, Captain Fuchs requested for runway 27 (the Buitenveldertbaan) for an emergency

Varying Activity Preferences Essay Example for Free

Varying Activity Preferences Essay I have found that a persons culture has an impact on which physical activities individuals participate in to stay healthy. There is a very well known difference in the types of activities that everyone participates in, when culture is taken into account. It has a significant effect on what activities individual’s prefer. I interviewed three people about what kind of background they have, there age, and activities they do to stay in shape to prove it. The first person I interviewed was German Glosslin a 37 year old born and raised Canadian. Harris says I love the speed of the sport. Not just of the players, but how fast things change. I realized that you have to be constantly on your toes. Also, unlike like basketball, football and soccer, I find hockey requires abilities and skills. Theres no other sport that you have to skate or use a stick. Everyone is born with the natural ability to throw or kick, but hockey skills are learned. He also says that hockey is very popular in Canada. He plays whenever he gets the chance. The next person I interviewed is Jesus Espendosa a 17 year old high school senior, told me why he loved soccer so much, â€Å"soccer is actually a lot of fun. You have more planning and you don’t get hurt as much as you think. In fact you have to be more flexible then powerful to play the game. † I asked him if he thought that his heritage liked football more than other sports and he said, â€Å"Yes, because it was the only sport we could really play when we lived in Mexico, all my friends there play it too. Jesus is very active, and has participated in many soccer games. My last interview was with Drake Half. He is a 19 year old American high school graduate. He loves American football. He actually wants to play professionally someday. He said he doesn’t stop talking or thinking about football ever. American Football is very popular here in the U. S. Drake says â€Å"American Football is the best sport ever! † I dream of playing for the Dallas Cowboys someday.

Beauty Therapy for Wellness | Business Plan

Beauty Therapy for Wellness | Business Plan Part 2 The Business My Background: The idea for this business has been getting planned out in my mind since I first began studying Beauty Therapy at James Watt College. My years of customer service experience, that I gained previous to starting college, in hospitality both in a managerial role and a team member will serve me well and can be adapted to suit the beauty and complementary therapies industry. When I started I knew my end goal was to set up a small business of my own using the qualifications I was to gain, I did not, however realise at the time that I would go on to pursue complementary therapies. During the 3 years I have been studying I went from beauty, to spa route and then onto Complementary Therapies, I have been a devoted student throughout this time and always took on any challenge given to me. I have worked hard throughout this time and as a consequence to the hard work I have done I was offered a job in the 5 star Blythswood Square Spa where I had done my placement, I have been there for almost 2 years now where I have developed my skill and knowledge base, this had allowed me to work with many different people and get a taste of the work I want to do. I have also had the opportunity to witness first hand many excellent working practices, which has given me plenty of ideas of how I can see my business and treatments running. As well as my time in college and the spa I also do work from home with clients I have met through close friends and family members. This has let me build a small client base with whom I can fall back on at quieter times in the beginning of my new venture. I have added a copy of my CV in Appendix 2. The Idea: The idea for my business will be a room in the local health centre in which I will offer complementary therapies. Massage will be the main focus, I will offer limited aromatherapy using pre-blended oils which have been pre-blended and labelled before I get them. The main treatments I will offer will be Swedish massage, deep tissue massage, sports/remedial massage, Indian head massage, aromatherapy (using pre-blended oils) and facials. I will be working closely with the healthcare professionals in the centre in which the business is based and will take referrals from them to try and aid the patients in their healthcare needs. The business will be different from anywhere in the area as there are only salons around, all of which are much more focused on beauty treatment and nails as opposed to massage and complementary therapies. Business Name: My business name will be A Tranquil Touch, tranquil means quiet, calm or peaceful and this is how I intend my business to be. I will aim to always have a tranquil atmosphere, calm staff should I need to expand or get help and always leave my clients feeling tranquil and relaxed. The touch part refers to the massage treatments I will offer. Position to Date: All of my initial research has been fully compiled and as soon as I have purchased the products and equipment needed and register that I am self-employed to HMRC I will be in a position to open. Mission Statement: A Tranquil Touch will be a place of calm and tranquillity, as the name suggests. I will provide the best possible service to my clients through hard work, excellent customer service, high standards and professionalism. I will aim to provide a place and treatment list for which my clients will wish to return time and time again to receive the complementary therapies they need in order to feel their best. Short term objectives: Over the next 12 months I aim to achieve regular visits from existing clients from the health centre and of my own, alongside new faces through recommendations and with successful advertising through Facebook, through promotion, packages and pricelists. Posters will be on display in the health centre, town halls, schools and other public buildings in town, price lists will be available in various locations throughout the various locations as well. To ensure a profitable business in the future and establish a healthy clientele I will advertise as much as I can before opening and in the 1st year updating and drumming up new business through promotions and advertising as and when is necessary. Long term objectives: My aim for the future is to expand the business into an wellness centre, where clients can come to relax, unwind, fine tune their minds and bodies and enhance any medical they are receiving from the NHS. I would hope to have a successful business and employ staff to run a room each in any given day. I would also like to include a beauty room as part of the business to help clients look as good as they feel, trends are fast moving however and while I will strive to continue my own learning and that of my staff, I would take over as a managing role providing treatments as and when possible. I will always be 100% involved in my business, supportive to employees, always looking at things through the customers eyes while providing the best possible client journey for all. Industry Analysis Distribution Chanel: A Tranquil Touch, based within Port Glasgow Health Centre, is a holistic salon with a friendly and relaxed ethos in which provides a high standard of massage services. The method of distribution is direct distribution as the service is coming directly from myself to my clients and they come to the premises. Competition: For A Tranquil Touch I want to set myself apart from other salons in the area that offer a similar type of service. After researching I discovered that there are 4 salons in the surrounding area of Port Glasgow Health Centre, who are my direct competitors. There is a gap in the area for a service which concentrates on complementary therapies, specialising in massage and which is not focused on beauty treatments but looks to improve the health and wellbeing of its clients. After having sent out a questionnaire (included in appendix 3) and speaking to my own clients I have gained through mobile services, I found out that they want a business they can feel confident will provide them with services and treatments to complement and enhance the health care they are receiving from the NHS. Most people seem to be unaware of the added benefits of massage or do not think that beauty salons are the best place to receive these treatments (some examples of the returned questionnaires are included in appendix 4). Direct Competitors Tres Mar: 5 Church Street, Port Glasgow, PA14 5EH are the salon in my area I consider to be my strongest competitors. They offer aromatherapy, reflexology and chiropody as well as massage, facials and sports massage. At the moment they are often fully booked but this mostly with nails, waxing and the other beauty treatments they offer. As long as I keep my prices low I should be able to target my clientele and keep them. I will also offer different opening hours keeping my room open late when they are not in order to target clients after working hours (I have included a copy of the treatment price list in appendix 5). Amethyst Hair and Beauty: King Street, Port Glasgow are the closest salon to the health centre where I will be based, at the moment they do offer facials but have no body massage treatments on their treatment menu as they offer more superficial treatments such as nails, lashes, waxing and hair dressing. This should be of great benefit to me. I may also try and make a link with the salon where we can offer referrals to our clients (I have included a copy of the treatment price list in appendix 5). The other 2 salons in the area are the Relaxation Room and Brown Street Hair and Beauty. Both of these salons are relatively new and also offer mainly beauty treatments, as they are not yet well established within the area and have not done much in the way of advertising I do not see them as a major threat, as long as my advertising is done well I am positive I can establish my business in the area without too much bother in the way of competition. Operational Plan Services: I plan to offer different types of massage which will be Swedish, Aromatherapy (using pre-blended oils), deep tissue, sports/remedial, Indian head, bamboo, hot stones and facials to begin with. I will offer full body and have many options for part body which will be back, neck and shoulders, facial, scalp neck and shoulders, legs and feet, hand and arm, abdominal and chest, neck and shoulders. All massages will be customised to meet the needs of the client and will therefore be bespoke, this is something completely different from that which is offered in any of the surrounding salons and will be my main selling point. Cost: The rent for the room for the 1st 2 months will cost me  £600. The room is in walk in condition and needs no decorating, due to the specialised nature of the business I will need very little equipment which is massage bed at approx  £350, hot stone heater and stones  £100, a hot towel cabinet  £150 and a selection of towels (large and small), face cloths and mitts on which I estimate I will need to spend  £100 to begin with. My other costs will be products and consumables such as couch roll, spatulas, bowls, first aid kit, grapeseed oil, pre-blended aromatherapy oil, cleanser, toner, mask, exfoliator, cotton pads, tissues, massage cream and moisturisers all of which I can get for an approximate cost of  £200 to get me started. I can get all of this from beauty express which will keep my shipping costs to a minimum. As I plan on paying my insurance with my own money I estimate I will need an approximate total of  £1500 to get me started. Legal Entity: The legal entity I will be trading under will be as a sole trader as I will be working for myself, renting a room and solely responsible for starting it up. Therefore, there are no particular legal formalities to adhere to and no planning permission is needed as the business is already established. However, I will contact the HMRC to inform them that I will be self-employed and when I intend to start my business. Health and safety legislations: There is a great deal of legislations which protects both the clients and myself. I must ensure as well as the manager at Twisted Sister salon, to follow the legislations efficiently according to the Health and Safety at Work Act (1974). Health and Safety at Work Act (1974): This forms the basis of health and safety regulations in the UK, this act explains the minimum standards required for health, safety, and welfare in the workplace. This makes sure that all work premises are safe to use. How this applies to me? I work in a specific work area carrying out treatments on clients. Therefore, I am responsible for maintaining my work area throughout each treatment and making sure that it is safe and hygienic enough for my clients and myself. I will check my work area thoroughly such as the cleanliness of the work surfaces and trolleys. I ensure there are no lose wires, spillages and blockages of any of the pathways and that there are no hazards causing risk to any of the employees or customers. The workplace (Health, safety and welfare) regulations 1992: This is to make sure that all those working, maintain the high safety standards of the environment. This includes equipment, ventilation, working temperature, lighting and cleanliness, avoidance of falling objects, safe floors, windows and doors. How this applies to me? I am responsible for my clients comfort and safety. Therefore, it is important for me to check all aspects of the treatment and treatment area. I ensure that the temperature is at the correct working level along with accurate lighting, the light bright enough for me to carry out the treatment safely yet low enough to create a relaxing ambiance. Also, ensure that the area is thoroughly cleaned with disinfectant to reduce the chance of cross-infection, in which can be passed on from person to person, or coming into contact with a contaminated work surface or tool. All tools and equipment which I use is sterilised and disinfected appropriately. All bedding is freshly laundered and changed after each client. Methods of sterilisation and disinfection UV cabinet: These are highly recommended for equipment sterilisation. Tools and equipment can be placed in the cabinet for effective sterilisation. Disinfectants: Ammonia compound disinfectants (e.g. Barbicide) can be used for metal and plastic items such as tweezers and scissors. Follow manufacturers instructions for correct use. Control of substances Hazardous to Health Regulations (2002): This is commonly referred to as COSHH Regulations. These regulations are very important as it is a legal obligation to assess any risks associated with hazardous substances used in the workplace to eliminate or control risks. How this applies to me? To prevent personal harm from hazardous substances e.g. skin irritation, respiratory disease, a COSHH risk assessment is required for such substances as cleaning chemicals. All cosmetic products used in salons must comply with the Cosmetic Products (Safety) Regulations 2004, which are enforced by Trading Standards Officers. During the treatments I handle products with care and only use and store them following the manufacturers instructions throughout. Electricity at Work Regulations 1989: These ensure that all equipment and sockets have been checked by a professional electrician. It is important to ensure that any employee uses their own initiative to check the appliances they are using. For example, spotting any worn or exposed wires. How this applies to me? Before my treatment I ensure that the electrical equipment I am using are all checked and maintained in accordance of the manufacturers instructions and recommendations. I ensure that no wires are twisted, worn or frayed and that the plug is not cracked or loose. Once the treatment is over I store the equipment away safely with all the wires fixed securely in its place. Data Protection Act: The client is asked very personal questions during a consultation through specific consultation techniques. Therefore, it is important to ensure that any information given is kept confidential and secure. How this applies to me? I conduct a consultation with my clients before a treatment depending on what they are having to determine contra-indications and to ensure it is safe and suitable for the client. I therefore, ensure that all information that is given remain confidential and protected. I keep all documents and answers from others and are not kept longer than necessary. Amy GrayHNC Complementary Therapiespg. 1

Parthenon as a Paragon Essay -- History, Ancient Greece

In the time of Ancient Greece, the Parthenon was the epitome of all Greek temples, possessing desired traits from hut-like temples, the Temple of Zeus at Olympia, and other temples. All the column styles were established in 6th century BCE, but the styles were named afterwards (Spawforth 62). The chief column styles of Greek temple building were Doric and Ionic, and they were named in the 5th century BCE (Spawforth 62). The Corinthian column style was named in the 4th century BCE (Spawforth 62). Doric columns from the 4th century BCE are skinnier than the 6th century BCE columns (Spawforth 62). The â€Å"Aeolic† column, related to the Ionic column, was developed by the Aeolian Greeks (Spawforth 62). The Ionic and Aeolic columns has scrolls at the top, but only the Aeolic column’s scrolls spring outwards in a vertical direction, making it unique from the Ionic column (Spawforth 62). The Doric columns were created by the Dorians; the Ionic columns were created by the Ioni ans (Jenkins 15, 17). Each column consists of a column, base, shaft, capital, and entablature. The entablature consists of the architrave, frieze, and cornice (Summerson). The Romans used columns as ornaments, but the Greeks used the columns for structural stability (Summerson). The Parthenon was a Doric temple (Spawforth 64). The Parthenon was the centerpiece of acropolis renewal (Jenkins 76). The marble is from Mount Pendelikon (Jenkins 76). The Parthenon is a culmination of long tradition (Jenkins 28). The Parthenon is the Romantic Symbol of a cultural age; it is viewed with great fondness and nostalgia in the Western civilizations’ cultural memory (Nardo 12). The Parthenon is not at ground level; it stands on a three step stylobate (Corbett). In the 6th century, the ... ...olis). The reconstruction of the faà §ade of the Temple of Apollo at Thermon, due to the unpleasant front side of the temple, ended in 500BCE (Nardo 19). Stone replaced the Temple at Thermon’s wooden entablature and columns in the 600s to keep it from weakening further (Nardo 19). If this issue had left untended, it would have led to the place of worship’s eventual collapse. The Temple of Apollo at Thermon was one of the few temples of its time on Ancient Greece that was solid enough to uphold a tiled roof (Nardo 19). The tiled roof would not have been supportable, had the faà §ade, entablature, and columns not been replaced. The Temple of Apollo at Thermon was a Doric temple (Guido). The Temple of Zeus at Olympia contributed to the timelessness of the Parthenon, as it was the trial for it. The hut-like temples were the first known forms of temples. Make it better!

Comparison of Gilgamesh and Odysseus Essay

In the realm of epic poetry, heroes go off and accomplish great things, while dealing with deities and mortal beings alike. This is no different in Homer’s The Odyssey or The Epic of Gilgamesh. In The Odyssey, the tale is recounted of the great warrior Odysseus trying to return home to his wife after fighting a great war. In The Epic of Gilgamesh, it is told of how a demigod, Gilgamesh, faced retribution for poor leadership and manages to redeem himself. However, with all the similarities and conventions of epic poetry, there are also many differences, such as character traits and the nature of obstacles faced by the heroes as well. Even though Odysseus and Gilgamesh possess great importance to the realities in which they exist, Gilgamesh’s impact on his reality is much more negative than Odysseus’s. One of the most important similarities that Odysseus and Gilgamesh have is that they both serve as connections between the Gods and the mortals. Gilgamesh is born of a god and is the ruler of the people of Uruk. Odysseus invoked the wrath of the Gods because of his cruel treatment of the Cyclops, Poseidon‘s son. No matter what the specific circumstance, Odysseus’s and Gilgamesh’s epic statuses make them critical singularities, representative of the Gods to the people, and representative of humans to the Gods. This gives them a divine impact on the realms in which they exist, making them very influential people Aside from this major similarity between Odysseus and Gilgamesh, the two also have much more in common. They both are great warriors, and the results of them defeating certain people greatly affect their worlds. Odysseus’s killing of the Cyclops, for example was able to make a god such as Poseidon take action, and Gilgamesh killing the bull of heaven sent to kill him by the Gods for mistakes he made in the past. Despite their many similarities, Odysseus and Gilgamesh have many differences as well. Odysseus seems to be presented as more of a cunning tactician while Gilgamesh relies more on brute force.

Product positioning Essay

What do you do? Keep in mind that the question has to be answered from the customer’s point of view and clearly state what the product does for the customer. Customers develop opinions about companies and products, and the positioning of each in the mind of the customer always occurs in relation to the competition or the customer’s other alternatives (which may include doing nothing). While marketing communications play a part in developing the desired position, it’s worth noting that in reality customers make up their minds based on a wider range f factors, including packaging, pricing, product performance, references and media recommendations. Positioning fundamentals: Positioning is the single greatest influence on a customer’s buying decision. Each customer evaluates products in the market according to their mental map of the market. Positioning exists in customers’ minds, not in positioning statements. People do not easily or willingly change their minds about a product’s positioning. Positioning must first demonstrate a product’s relevance, using supportable, credible, nd factual terms. Making the product easier to buy through effective positioning makes the product easier to sell. Mapping the market Mapping the market involves identifying and staking out the most relevant customer segments. It enables you to establish and potentially control how your product is viewed in terms of benefit and differentiation. Benefit: The advantage conveyed by the product to the target customer based on his compelling reason to buy. makes you unique in the marketplace, at the same time bearing relevance to the Positioning template The positioning template can help you to express the fundamental value proposition that your product provides to a target customer and the market. It must identify the: target customer or market compelling reason to buy product’s placement within a new or existing category key benefit that directly addresses the compelling reason to buy primary alternative source (i. e. , competitor) of the same benefit key difference or point of differentiation Positioning statement The positioning template enables you to create a positioning statement, which xplains who you are, what you offer, whom it is for, and why it is important and compelling. The positioning statement should meet several key criteria: It effectively identifies the target customer or segment, and makes the situation clear and understandable. It makes your claim (and related benefit) concise, singular and compelling, and supports it by credible evidence. It makes the differentiation statement concise, singular, compelling, and supportable, and it reflects the target customer’s attributes and environment. It passes the â€Å"elevator test† (i. . , it can be explained in a few words). Using the template, a positioning statement can be structured like this: For (target customer or market)†¦ Who (have a compelling reason to buy)†¦ Our product is a (product’s placement within a new or existing category)†¦. That provides (key benefit that directly addresses the compelling reason to buy) Unlike (primary alternative source (i. e. , competitor) of the same benefit) Our product (key difference or point of differentiation in relation to the specific target customer) Positioning and market type In a new market, you must define the market and your company’s place within it. This involves positioning your company to visionary buyers as a thought leader within an emerging, highly promising market category. You must also demonstrate your product’s benefit or competitive advantage against existing products and the status quo. In an existing market, the positioning changes. Here, it must demonstrate to credible and comprehensive option for the customers’ needs. In order to achieve the desired positioning, your communication must clearly articulate your unique points of differentiation.

Dracula in Today’s Pop Culture

In his novel Dracula Bram Stoker addresses the fundamental clash between good and evil. In this view vampirism, in terms of the fascination that it holds to the modern citizen, is indeed a direct consequence of modernism. It is but a reaction to modern tendency to ignore the mystery of death. Stoker is squarely confronting the brazen attitude of modern science which believes that everything has an explanation, and which thereby proceeds to ignore the ineffable. Science cannot explain death, and simply chooses to ignore it, says Stoker.It has introduced the hustle and bustle of modern city life, where all is engaged in a mad rush towards material possession, and the frenzy is meant to erase the recollection of death. Stoker’s message is that the modern ploy of evasion will not succeed, and that death will eventually catch up with the modern citizen. This is not to say simply that someone will die, but that the process of death will be forced upon him. From the point of view of religion, especially Christianity, all life is but a preparation for death (Delany, n. p. n. ).It is not as simple as science believes, that the biological body simply stops working. And if one is not prepared at the moment of the biological cessation, then one remains â€Å"undead†. This is the vampire that Stoker, and Gothic writers in general, describe. The vampire will continue to function as long as the soul remains ignorant of death. It will prey on the living, in order to sustain a material body that is soulless. Though we cannot pronounce on the theological implications that Stoker evinces, yet it is sure that the modern fascination for vampires finds its source here.While hardcore science continues to ignore it, mass culture becomes the outlet for something that cannot be suppressed. And because Stoker’s novel is the exceptional instance in modern literature that squarely confronts the issue, the character of Dracula has become the definitive representation of the vampire in pop culture. Much of what Stoker has to say is voiced by the Dutch doctor Abraham Van Helsing, who is the real protagonist of the novel. John Seward is the representative of conventional science, a qualified medical doctor who approaches the mysterious condition of Lucy Westenra with the equipment of modern science.But it is clear that Dr Seward is completely out of his depth here, and the intervention of Van Helsing is vital. â€Å"It is the fault of our science,† he tells him, â€Å"that it wants to explain all; and if it explain not, then it says there is nothing to explain† (Stoker 228). Vampirism cannot he handled with the tools of experimental science, and therefore it reacts as if it doesn’t exist. Van Helsing is not an ignorant quack, but is a qualified scientist himself. The difference is that science is not a fanaticism to him; is useful to the extent that it is applicable.Science is properly restricted to material evaluation, and there fore it will fail if it tries to explain matters pertaining to the soul. Vampirism, as Van Helsing tries to make out, is something entirely concerned with the soul. Thus, to overcome it he must become the agent of God, and not simply a rational doctor. He knows that ancient wisdom contains truth that is inexplicable by the yardstick of science. Therefore his is an open mind, which takes in both the old and new, with intelligence and common sense as the guide. It is the middle way which Stoker presents as the ideal.The modern fascination with vampires must be put in its proper historical context. We must take note that it is a universal theme, and that people of all cultures and all epochs have tales to tell about the vampire. For example the ancient Hindu goddess Kali is depicted as bloodthirsty, and is decorated with a garland of skulls. In Indian lore it is believed that if death is not consummated then the soul is trapped in the material sphere, and it becomes a Pret, attacking t he living for its sustenance. Similar legends appear in other places, and Christian Europe is not exempt.In the eighteenth century Voltaire, in his Philosophical Dictionary, was able to give a succinct and graphic account: These vampires were corpses, who went out of their graves at night to suck the blood of the living, either at their throats or stomachs, after which they returned to their cemeteries. The persons so sucked waned, grew pale, and fell into consumption; while the sucking corpses grew fat, got rosy, and enjoyed an excellent appetite. It was in Poland, Hungary, Silesia, Moravia, Austria, and Lorraine, that the dead made this good cheer. (Ibid 371)The Enlightenment of the seventeenth and eighteenth centuries is the specific social phenomenon which we need to consider in this regard because it is the particular point where the old wisdom and new part ways. The Enlightenment was specifically directed against the Roman Catholic Church, but it was also against religion par se. Replacing religious doctrine, it took scientific measurement as the new criteria of judgment, declaring that science has the explanation for all things. That which did not find explanation with science was immediately judged to be superstition, meaning an irrational belief, and therefore false.We expect vampirism to have faded in such a climate, because many other â€Å"superstitions† were being discarded during this period of boundless faith in science. But instead we take note that there was a marked resurgence of vampire related activity. Reports start flooding in of vampire sightings, of graves being violated, and similar efforts to overcome the evil menace. The increased fascination with vampires is reflected in the advent of Gothic literature, which is a genre that the eighteenth century gave birth to. The fact that science and rationalism cannot overcome the reality of the vampire is the central theme of Stoker’s novel.This is reflected in Jonathan Harkerâ⠂¬â„¢s first impression on Count Dracula in his secluded castle, and he comments that â€Å"unless my senses deceive me, the old centuries had, and have, powers of their own which mere ‘modernity’ cannot kill† (Ibid 87). In fact modernity itself has become the target of the renovated vampire. The first thing we notice about Count Dracula is his suave and civilized appearance. This is in contrast to earlier depictions of the vampire as evil incarnate, and therefore gruesome in appearance at all times. The explanation for this is that subterfuge is not necessary when everyone knows that the vampire is real.But in the modern context such recognition is absent, and there is a concerted effort by society to dismiss it as superstition. In this situation Dracula has needs to practice deception, and therefore Stoker presents him to us as a refined gentleman with subterranean motives. It is not just the blood of the living which Dracula requires for his sustenance, but he is also motivated by revenge. When he has finally made it to the hub of London, to the Piccadilly quarters of Van Helsing, the Count declares, â€Å"My revenge is just begun! † (Ibid 347). The revenge is directed against modernity, that which denies his very reality.When he is hosting Jonathan Harker is Castle Dracula, he expresses a lurid curiosity about â€Å"the crowded streets of your mighty London† (Ibid 51). To him the city stands as a monumental statement of defiance against him. With a barely disguised gloating at the prospect of his revenge, he tells his guest, â€Å"I long †¦ to be in the midst of the whirl and rush of humanity, to share its life, its change, its death, and all that makes it what it is. But alas! † (Ibid). Apart from the ethereal aspect there is also a palpable human dimension to Count Dracula.To Harker he introduces himself as a descendant of the noble lineage of the Severinys. The description he provides about the exploits of h is ancestors leave no room for doubt that he is indeed descended from the real-life Dracula, and later on in the novel Mina Harker is able to confirm this, when she expresses in her journal: He must indeed have been that Voivode Dracula who won his name against the Turks†¦ If it be so, then was he no common man: for in that time, and for centuries after, he was spoken of as the cleverest and the most cunning, as well as the bravest of the sons of the ‘land beyond the forest'.(Ibid 280) The real-life Dracula in question is Vlad III Dracula, who ruled over the Wallachians in the fifteenth century. He was inordinately cruel and bloodthirsty, and was even nicknamed â€Å"The Impaler†, because he used to impale his victims, watching them die slowly, after he had first lured them into his castle (Skow, n. p. n. ). A resemblance is found here with the ancient wisdom that a vampire may only be killed by impaling through the heart by a stake. But apart from such similaritie s, Vlad the Impaler has also a direct connection to vampirism.Like his father he was initiated into the Order of the Dragon, an occult organization with rites pertaining to the vampire. Stoker was very likely to be privy to these secrets of occultism being a Freemason himself, and a member of the Order of the Golden Dawn, a cult organization deeply involved in the arcane arts (O’Connor D27). He is known to have traveled much in Eastern Europe towards his research to discover the roots of vampirism. The character of Count Dracula must therefore be declared as both ethereal and historical at the same time. Another agenda for revenge is from the point of view of being a descendent of Vlad III Dracula.He laments that the â€Å"warlike days [of his ancestors] are over. † He lusts after blood and glory, and tells Harker that â€Å"blood is too precious a thing in these days of dishonorable peace; and the -glories of the great races are as a tale that is told† (Stoker 61). The fascination that the character of Dracula commands is finally of religious implication. In the end it is the stance of science against religion that lies at the root of the preponderance of evil. Modernism is at heart a step towards irreligion. Its goal is to shed the light of science in all areas so that the mystery of religion is finally eradicated.The rise of irreligion runs parallel to the rise of modernism. If the visitation of evil is a consequence of this, then it must be combated only through a return to religion. Van Helsing makes this clear when he declares, â€Å"Thus are we ministers of God’s own wish: that the world, and men for whom His Son die, will not be given over to monsters, whose very existence would defame Him† (Ibid 360). In the words and deeds of Dracula we notice a distinct resemblance to Satan – the devil is Christian lore. This comes across clearly when we notice his particular approach to his revenge.We take note that it is t hrough the woman that he wants to perpetrate his corruption. The Biblical parallel is where the devil, disguised as a serpent, intrudes into Eden and tempts Eve to eat of the fruit of knowledge. ‘Dracula’ signifies the dragon, which in turn denotes the Biblical serpent (Vere 76). We know about the act of temptation and the impending corruption when he boasts to the men, â€Å"Your girls that you all love are mine already; and through them you and others shall yet be mine† (Stoker 347). We also take note that Dracula’s target for temptation is Lucy Westenra and not Mina Harker.While both are taken in by modernism, and may be describes as â€Å"progressive women†, Mina accommodates her modernism to the limits imposed by Christianity. She tries to keep in touch with the latest mores and technologies; for example, she is intent on learning to use the typewriter, at that time at the cutting edge of technology. But if she does so it is only because she ca n become of use to her husband. The opportunities that modern life affords do not tempt her to stray beyond the bounds of a Christian wife, whose prime duty is towards her husband and children.Van Helsing summarizes her for us in this way: â€Å"[O]ne of God’s women, fashioned by His own hand to show us men and other women that there is a heaven where we can enter, and that its light can be here on earth. So true, so sweet, so noble†¦Ã¢â‚¬  (Ibid 226). Lucy, on the other hand, turns liberty into license. She is so flattered when three men propose to her at once she laments â€Å"Why can’t they let a girl marry three men, or as many as want her, and save all this trouble? † (Ibid 91). We are led to believe that she is aggressively sexual, and in some ways a siren.We understand why Dracula finds a ready target in her, whereas he cannot seduce Mina after repeated attempts, and despite his challenge thrown to the men that he will. Van Helsing’s mission is concerned with saving the soul, and it is not the physical life which worries him. In the second half of the novel the principal issue becomes whether Mina’s purity remains intact, and it is not at all about saving lives from a violent monster. The purity of Mina is vital because on it depends the spiritual condition of the men folk of England. She is depicted as the paragon of womanhood, and therefore suggestive of Eve in the Garden of Eden.For her to fall to the temptation of â€Å"the Dragon† is of the highest consequence, we believe. After Lucy is killed, it is the fact that she is ‘undead’ that spreads unease, so that her three suitors are determined to kill her again (or, kill the vampire that she is become), in order that the soul of Lucy attains peace and passes into the otherworld. When she is finally killed properly, by impaling her heart with a stake, her suitors, including her fiance Arthur Holmwood, look on as a hideous visage is transform ed into one of â€Å"unequalled sweetness and purity,† which is reflecting the condition of the soul within (Ibid 225).Stoker’s masterpiece crystallized the various trends in Gothic literature, and became the benchmark for all successive efforts in the genre, especially in film and television. Next to Sherlock Holmes, there is no other fictional character with more depictions in film and television than the character of Count Dracula (Dyson, n. p. n. ). The gothic genre is not especially known for quality literature. Outlandish landscapes, ancient castles, the evocation of dread, gruesome details, violence met upon ravishing young ladies, such were features that made the gothic novel, and Stoker does not depart much from the convention.But his effort is special in that he grapples with the fundamental issues, for example the visitation of evil in the wake of modernism. Stoker was not merely concerned with horror, but with evil itself. Paul Santilli points out a distinc tion between the two in terms of existentialism: â€Å"Evil is defined within a cultural matrix; horror is the undefined other of a culture. Evil represents the negation of being; horror shows the sickening presence of being as being† (173). Because the typical writer of Gothic literature is bound by the dictates of the horror genre, he tends to lose sight of the underlying theme of evil.Thus we notice in nineteenth century vampire literature a trend towards sympathizing with the representation of evil, a fundamental error. The vampires that we find in James Malcolm Rymer’s Varney the Vampire and Sheridan Le Fanu’s Carmilla are sympathetic characters to some extent (Silver et al, 40-41). Stoker’s novel stands firm against such deterioration and presents to us evil in its most pristine form. This is why Stoker’s characterization of Dracula has become iconic, and also the standard bearer for all subsequent depictions of the vampire in popular culture .However, popular culture being what it is, the trend towards sympathizing with the vampire was resumed once mass media took hold of the character of Dracula and made it part of its own province. The picture of Dracula in the popular mind is now wholly derived from Hollywood films, and is very different from how Stoker describes him in the novel. For example in the novel he is described as having white hair and a drooping moustache; but the popular imagination sees him as dark haired, clean shaven and immaculately groomed.Bela Lugosi’s portrayal of the Count in the 1931 Hollywood production is most responsible for this picture. By most accounts this film, directed by Tod Browning, is the best adaptation to date, though it is not the first. This distinction must go to the 1922 German production Nosferatu, directed by F W Murnau, which makes the vampire particularly gruesome, and therefore is a return somewhat to the traditional depiction. But with films there is always the dan ger that villains become heroes, which happens when the film becomes very popular and even negative characters assume the charm of being famous.Once Browning’s depiction of Dracula entered the public imagination it set of a trend towards sympathizing with the embodiment of evil. In this trend must be included the series of films is that which issued from the Hammer House of Horror Studio in England. The first film appeared in 1958, with Christopher Lee in the role of the Transylvanian Count, and was largely faithful to the original novel, both in the plotline and in the depiction of the vampire. But as the series dragged along the tendency was to indulge in the evil exploits of the Count.This is in line with the general trend in Hollywood to lean more and more towards the â€Å"antihero†, and to glorify socially subversive activity. Francis Ford Coppola’s 1992 production Bram Stoker’s Dracula is a consummation of this process, so that the vampire here is almost a Christ-like figure. Regarding Coppola’s cinematic technique Humphries-Brooks points out that the subjective camera is used from the Count’s point of view, â€Å"which frequently lets us see the world through Dracula's eyes and allows a visceral empathy with the character.† The major sacrilege is of introducing a love affair between Dracula and Mina Harker, thereby reversing the entire tenor of the original novel. Despite such misguided efforts, the sheer preponderance of adaptations of Stoker’s novel in film, as well as the insatiable appetite of the public for vampire films in general, is a measure of the iconic status that Stoker’s Dracula has acquired. In conclusion, the modern fascination with vampirism must be viewed as a symptom of modernity. We must trace its origin to the Age of Enlightenment, in the seventeenth and eighteenth centuries, in which we identify the roots of modernism.It was a concerted effort to overcome the religious worldview, and to replace it with a scientific representation. The resurgence of the public fascination with vampires must also be dated to this period. The explanation of this lies in the tendency to ignore the reality of death, or the consequences for the soul after death. Bram Stoker’s novel Dracula, at the turn of the twentieth century, crystallized this fascination with a masterful study of vampirism with a thoroughly entertaining plotline. Like all Gothic literature, it aimed primarily to please.But at the same time it tackled the issue of evil in the most fundamental way, and in this way recovered focus to Gothic literature. It identified modernism as the root cause behind the re-emergence of the vampire, and outlined the battle lines in which modernism and traditional belief clashed. For all these reasons the character of Count Dracula has come to acquire an iconic status in popular culture, and it continues to spurn adaptations and imitations in film and television. Works Cited Delany, Joseph F. â€Å"Preparation for Death. † New Advent.Internet. Retrieved: 23 March 2008. < http://www. newadvent. org/cathen/04660c. htm> De Vere, Nicholas. The Dragon Legacy. Contributor Tracy R. Twyman. New York: Book Tree, 2004. Dyson, Jeremy. â€Å"Battle of the bloodsuckers. † The Guardian. Wednesday October 31, 2007. Internet. Retrieved: 23 March, 2008. Humphries-Brooks, Stephenson. â€Å"The Body and the Blood of Eternal UnDeath. † The Journal of Religion and Popular Culture. Volume VI: Spring 2004. O’Connor, John.The Enduring Fascination Of ‘Dracula’. The New York Times. March 5, 1978, Sunday. Santilli, Paul. â€Å"Culture, Evil, and Horror. † The American Journal of Economics and Sociology. Volume 66, Number 1, January 2007, pp. 173-193. Skow, John. â€Å"Vlad the Impaler. † Time Magazine. Monday, Jan. 15, 1973. Silver, Alain & Ursini, James. The Vampire Film: From Nosferatu to Interview With the Va mpire. New York: Limelight Editions, 1997. Stoker, Bram. Dracula. New York: Broadview Press, 1998. Voltaire. Philosophical Dictionary Part 2. Whitefish, MT: Kessinger Publishing, 2003.

The death penalty and its violation of the Eighth Amendment of the US Research Paper

The death penalty and its violation of the Eighth Amendment of the US Constitution - Research Paper Example As a form of punishment, some justice systems death penalty punishes a collective number of capital offenders who are guilty. Whereas, the definition of capital offenders differs, many offenders who are guilty of taking the life of others fall into the category of capital offenders. Despite that fact that capital offenders attract capital judgment decisions such as the death penalty, there are strong arguments that people have raised against this practice. Some people view that the death penalty is barbaric, expensive, and executed in an arbitrary way. Some people also cite death penalty as a cause of psychological burden to the executers, prone to errors, and a mark of death and not life. Death penalty also causes sorrow to the families of victims, create unfairness, and fails as deterrence. With better ways of punishing capital offenders, there are many reasons justice systems should stop practicing death penalty, but employ other humane alternatives. Discussion Death penalty is a barbaric act of punishing capital offenders as compared to other options like life imprisonment (Banner 169). The practice of the death penalty is a cruel form of ending the life of capital offenders, because justice systems take their life with no thought about it. Today, it is true that the death penalty has evolved from severe brutality to more decent forms of taking the life of those sentenced to death. However, that notion that justice systems can end the life of a capital offender makes the practice brutal and barbaric. Some decades ago, this practice was a key attraction for all people in society, particular those who were interested in seeing others being shot or hanged. Despite the public attention to such events, the practice still displays the brutality that offenders receive when justice systems subjects them to this practice. With the society embracing a peaceful society where brutality is outdated, there are many reasons why justice systems should abolish the death pen alty. Indeed, the end of the death penalty will indicate the lack of brutality in justice systems and a willingness to end brutal indicates an approach aimed at providing justice. The practice of the death penalty cost justice systems needs a lot of money as compared to other forms of punishments (Ann 7). Justice systems that practice the death penalty always follow a long and stringent process to verify that suspects for capital crimes are genuinely guilty or not. The process of determining whether capital offenders are guilty or not often takes a long time and involves many jurors or lawyers working on the case. As a result, the entire process become expansive and a significant vote head that requires excessive fund (Pojman and Reiman 62). The cost of delivering capital punishment is a source of the extra burden to justice systems that may be grappling with limited funds to address their needs (Death Row in Pennsylvania 14). With more States looking for ways of saving on cost, end ing capital punishments remains as one of the best options to reduce the cost of this capital punishment. In addition, ending capital punishment will also reduce the cost that families of offenders who have to contend with while hoping for the release of the loved ones Death penalty is a significant cause of psychological burden that