Essay --

SUMMARY amazon.com, Inc. (hereafter referred to as virago, it, the business, or the company), is an online retail merchant that has branched into content creation and web services. Its main competitors include retail giants Wal-mart and Target, as well as entertainment providers Netflix and Barnes and Nobel. Recently, it has found itself competing with technology giant orchard apple tree as ventures into cloud services.Amazon was incorporate in 1994 and was offered public aloney in 1999. It has grown rapidly into the worlds number one online retailer, with millions of products. To achieve this, Amazon has acquired a global net shape of distribution centers and used technology to provide consumers with access to the best products at the lowest rates. Amazons services throw away become integrated into the modern consumers demands for immediate (or near immediate) gratification and investors ar highly optimistic about the companys prospects.Amazon has deep been demonstrating growin g revenues in a time where overall sales in the retail industry are growing ofttimes more slowly. However, this is not all that is important to an investor. While the companys revenues are high, it reports losses as it continues to spend to expand rapidly. Investors should carefully analyze past financial statements to determine whether the exploitation rate in sales is sufficient to match the stream expectations and market prices for the retail giant. Such an analysis will reveal that Amazons current method of operation plans for the companys long term profitability, so the company may not be an ideal choice for the more short-run investor. Additionally, Amazon has increased its areas of operation by branching into content and web services and the investor should be aware... ...e Amazon its positive image in the eyes of consumers. Recently, much has come to light that shows less than stellar working conditions for Amazons employees. In December 2013, Amazon workers in Germany w alked off of their jobs and went on strike claiming We are people, not robots. Claims across the world state that Amazon pays its workers in its distribution warehouses only a little more than the appropriate minimum wage for work that is more demanding than typical retail work. The BBC even found that working conditions at Amazon warehouses could be linked to higher rates of mental and physical defects. If Amazon does not provide better workers rights and benefits, it may lose its competitive advantage as employees turn to other employers. However, it is possible that this will undecomposed push Amazon to pursue technological improvements to replace human workers.